Atlas Copco transforms its customers’ buying experience
The challenge
Since 1873, Atlas Copco has been a global market leader in vacuum, compressor, and power technologies. It’s Industrial Technique business area provides industrial power tools to automative and industrial manufacturing companies, with a vast catalog of products and brands.
With a vision of transitioning to a zero-touch transactional order model and doubling the revenue per sales person, Atlas Copco Industrial Technique turned to Intershop and Tacton for a self-service eCommerce webstore.
The solution
Intershop’s e-commerce platform, known for its composable and flexible architecture, offers Atlas Copco a way to offer their full product portfolio on the web. With the help of Tacton CPQ’s embeddable and easy-to-use product configurator, even non-technical customers can define their highly individualized tooling solutions.
Customers can jump right in and specify their needs. With each configurator selection, Tacton ensures that the product variant meets the customer’s needs, but also that it is valid from an engineering, manufacturing, and profitability point of view. Once the customer is ready, she can easily request a quote for the shopping cart, or login and see netprices and proceed to checkout.
In this way, the entire product discovery journey is enhanced, without sacrificing order quality.
The results
Atlas Copco’s sales team has now more time to focus on meaningful interactions, like analyzing what customers are searching for and refining offers to better meet their needs. No more time-consuming order inquiries or manual onboarding—just insight-driven, efficient sales, radically reducing Atlas Copco’s cost of sales.
By combining Intershop’s flexible e-commerce platform with Tacton’s powerful configuration-price-quote solution, Atlas Copco has transformed its customers’ buying experience, positioning them as a digital leader in the B2B space. With improved customer satisfaction, increased operational efficiency, as well as better order quality, Atlas Copco is now ready for continued digital growth.