Sell ​​industrial goods online? No problem as long as spare parts and consumables are the only products involved. But e-commerce for customer-specific, tailor-made products, that’s a different story. For a long time manufacturers have struggled to provide an easy and streamlined online selling process.

Today, customers also expect a shopping experience that is not fundamentally different from what they are used to privately in the B2C sector. Therefore, it is high time to update outdated sales models to the latest digital standards!